e.l.f. Power Grip Primer Gel — Hyaluronic Acid + 4% Niacinamide for Long-Lasting Makeup

Grip Your Makeup. Glow All Day.

Meet the primer that does double duty. The e.l.f. Power Grip Primer Gel creates a smooth, hydrated canvas that locks your makeup in place all day — while niacinamide and hyaluronic acid quietly work to brighten and plump your skin underneath. It's skincare and makeup prep in one satisfying step.

Why You'll Love It ✨

• 💪 Grips makeup for long-lasting wear — keeps foundation, concealer, and blush in place all day
• 💧 Hyaluronic Acid — deeply hydrates for a plump, dewy base
• 🌟 4% Niacinamide — brightens skin tone and minimizes the look of pores
• 🌿 Lightweight gel texture — feels weightless, never heavy or sticky
• ✅ Suitable for all skin types — especially dry and combination skin

How to Use

Apply a thin, even layer to cleansed and moisturized skin. Allow to set for 30 seconds before applying foundation or other makeup. Can also be worn alone for a natural, glowy finish.

For women who want their makeup to look as good at 8pm as it did at 8am.